DR. ARMINDA V. SANTIAGO
Dean
College of Mass Communication, UP Diliman

She is a tenured faculty member at the College of Mass Communication University of the Philippines in Diliman, where she is the current Dean. She is also an affiliate faculty member with the Faculty of Information and Communication Studies serving in the Doctor of Communication Program of the University of the Philippines Open University. She is also the President of the UP-CMC Foundation, Inc. and the Head of Production of TVUP, the Internet Television Station of the University of the Philippines System.   

She has a Ph.D. Communication degree from the University of the Philippines in 2006; Master of Arts in Radio, Television and Film from the University of North Texas (Denton, Texas, USA) in 1993 under a Fulbright-Hayes Scholarship Grant; a Master of Arts in Communication Research from the University of the Philippines in 1991; and a Bachelor of Arts in Broadcast Communication degree from the University of the Philippines in 1982.

Prof. Santiago was a Visiting Associate Professor at the School of MultiMedia Technology and Communication at the Universiti Utara Malaysia under the Bachelor in Creative Industry Management (Film). She handled courses in Creative and Critical Thinking, Film History and Theory, Directing, Screenwriting and was the production thesis adviser for the first batch of BCIM Film graduates. 

Her dissertation entitled IMAGING THE FILIPINO WOMAN: A CRITICAL DISCOURSE ANALYSIS OF MELODRAMATIC FILMS MADE BY FILIPINO MAINSTREAM WOMEN DIRECTORS FROM 1990 TO 2000 received the Award of Distinction from the 4TH Lourdes Lontok-Cruz Award for Best Thesis in Women’s and Gender Studies for 2010 (Ph.D. Dissertation Category) in April 30, 2010.